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In this course, we examine how event design, the business model and strategy come together to produce sustainable financial margins, balanced engagement, and powerful experiences.

We bring in special guest instructors, Jordan Kallman and Tyson Villeneuve, two of Canada's top experiential designers, to share over a decade of knowledge and insights.  Learn more about their agency, The Social Concierge here.


We'll discuss the outcomes of masterful event design; the importance of time and the experience loop; the "always on" community gatherer and why intentions matter.


Produced by Alchemy Agency, this course is a frank and honest discussion.  We empathize with the very unique challenges you’re facing as meeting and event planners.


You'll also earn 1 CMP credit for completing this course.  Purchase this online course for $24 USD.

Image by Evangeline Shaw


This course contains 5 chapters and 10 lessons - approximately 70 minutes of on-demand video.  A certificate of completion is offered after all videos are completed.  The following videos are examples of some of the lessons in the course.

Earns 1.0 CMP credit.

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​You can purchase this course individually for $24 USD.

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